SEO is vital part of Digital marketing. There are many SEO companies who manage only SEO of big brands. Here are four imperative SEO strategies outside of the basics that are critical to getting to– the top of the search engines in 2020.

1. Create an influencer who is a subject-matter expert.

An influence is an individual who listen to online. When it comes to search engine optimization, having an influencer in your corner will mean more individuals link to your website, share your blog posts and trust the content you are posting. If possible, have an influencer who is an expert in subject-matter of the content creation on your website.

2. Make a content-marketing strategy

Each website should have a content strategy centred on top keywords. When we create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. In addition, the content created can rank by itself in the search engines. For instance, if you write a blog post on “How to Pick an SEO Company,” there is a chance that it will rank some of the keywords used in the title and in the body content, especially if the content gets linked to from other websites or if it is shared a lot on social media networking sites.

3. Create powerful back links to your site and pages.

Having an influence and content marketing strategy in SEO will help in developing the back links to your website, but it is also important to actively seek ways to get people to link. Some of the best ways to do this are:-
• To write for a large publication
• Do industry interviews
• Recommend your powerful content to people who matter.
Big brands can also hire a public relations (PR) company or an SEO company that has a strong digital PR division to help with this initiative.

4. Get your website mobile-ready

A major Google update known as Mobilegeddon was launched for the same purpose. This meant that if a company does not have a mobile version of your website, you lost a significant amount of rankings in the mobile version of the Google search listings.

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